Laurel Estate Irrigation
Strategy
Visual Identity
Vehicle Wrap
Uniform
Stationery
Most irrigation companies look improvised: a magnet sign, a mismatched shirt, an invoice off a template. Laurel is a concept brand designed to look engineered, planned, and architectural, like the work it sells. The full visual identity system is built on grids, geometry, and type: a visible grid, a round icon made of arcs and nodes, and a wide display face over a plain grotesk. Wordmark, color, vehicle wraps, uniforms, and stationery all sit on that grid, so a van door and a design plan look like one company.